About
Creative Culture is a multidisciplinary creative studio where storytelling meets soul. Founded by director and visual artist Sam Dade, and co-led by conceptual designer Sadi Schelan, the studio specialises in photography, film, graphic design, and visual campaigns that are rich in meaning, emotion, and impact. With roots in both the UK and South Africa, Creative Culture blends global perspective with personal storytelling, offering bespoke creative services for brands, individuals, and causes that move the world forward. Whether crafting brand identities, producing cinematic visuals, or building emotionally-driven campaigns, we approach every project as a work of art — guided by authenticity, intention, and a deep love for the transformative power of creativity.
Mission
At Creative Culture, our mission is to breathe life into ideas through soulful storytelling, visual artistry, and intentional design. We exist to elevate brands, people, and projects that inspire positive change — using creativity as a tool for connection, healing, and transformation. Whether through film, photography, design, or digital experiences, we craft work that speaks to the heart and stirs the imagination.
Vision
We envision a creative world where authenticity leads, art heals, and stories move the world forward. At Creative Culture, we dream of becoming a sanctuary for meaningful visual content — where artistry meets purpose, and each project becomes a canvas for culture, beauty, and impact.
